Client: Katz Media Group
Industry: Media & Advertising
Project Type: Knowledge Base Development & Ongoing Support

Project Overview

Katz Media Group, the largest media representation company in the United States, needed a flexible and scalable knowledge base to meet the diverse needs of its internal teams and massive user base. digitalJ2 stepped in as a strategic partner to design and develop a solution within HubSpot that would not only meet their immediate needs – but continue evolving with them over time.

The Challenge: Scaling HubSpot for Enterprise Knowledge Management

Katz Media’s knowledge base requirements were complex. Each business unit had unique content publishing needs, and HubSpot’s out-of-the-box tools were not equipped to fully support them. Pain points included:

• Difficulty publishing content across multiple subsidiaries with distinct layout and functionality requirements.
  
• A lack of flexibility in HubSpot’s native templates.
  
• The need for an intuitive UX/UI to engage internal users and streamline access to information.
  
• Ongoing support and iteration to keep up with the fast-moving media and advertising space.
  

digitalJ2 took a highly collaborative and strategic approach, working closely with Katz Media stakeholders across every business unit to deeply understand their needs and constraints. From there, we:

• Developed a robust UX/UI strategy that enhanced discoverability and engagement.
  
• Customized HubSpot’s blog tool to act as a fully functional knowledge base engine.
  
• Built tailored templates to meet varying content types, including:
  
  • Full-width layouts for rich media and embeds.
    
  • Templates with dynamic heroes and contextual sidebars.
    
• Engineered creative workarounds to push HubSpot beyond its standard limitations and deliver advanced functionality that aligned with Katz Media’s operational model.
  

Each template was designed with flexibility and scalability in mind, allowing individual teams to publish content independently—without requiring technical expertise.

Business Impact: Scalable Publishing for 200+ Million Subscribers

The outcome has been a long-lasting and continuously evolving partnership:

• 200+ million active subscribers now have access to timely, relevant content through an organized, easy-to-navigate knowledge base.
  
• Content publishing is now fast and intuitive, even for non-technical stakeholders.
  
• Business unit-specific needs are fully met, enabling tailored communication across the organization.
  
• Quarterly optimizations continue to improve performance and adapt templates to changing needs.
  
• A four-year partnership built on weekly collaboration and strategic insight has made digitalJ2 an extension of the Katz Media team.
  

Key Takeaways

This project exemplifies digitalJ2’s ability to deeply understand client pain points, think creatively within platform constraints, and build scalable, user-first solutions. For over four years, we’ve supported Katz Media Group in staying at the forefront of the advertising industry, empowering their teams with a flexible, functional knowledge base that grows alongside their business.

Need HubSpot to Scale Beyond Its Native Capabilities?

HubSpot’s out-of-the-box tools work well – until your organization outgrows them.
If you’re managing multiple business units, complex publishing needs, or advanced UX requirements, we can help you design a scalable, flexible solution that works the way your teams actually operate.

Let’s explore what’s possible.

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