Client: MedAdvisor Solutions
Industry: Software / Pharmaceutical
Project Type: Hybrid HubSpot CMS Development & Ongoing Support
Overview
MedAdvisor Solutions, a leader in digital medication management, needed a fast, capable partner to rescue and rebuild their U.S. and Australian websites. Under pressure from leadership due to underperformance from a previous agency, their marketing manager turned to digitalJ2 for an urgent solution – and we delivered with agility, expertise, and speed.
The Challenge: Replacing an Underperforming Agency
MedAdvisor was facing serious challenges with their web development projects. The previous agency had left both the U.S. and Australian sites unfinished and underperforming. The marketing team needed a reliable partner who could:
- Step in quickly and take full control.
- Audit the existing backend and salvage what was usable.
- Rebuild both sites under tight deadlines.
- Provide long-term support and flexibility for future growth.
The Solution: Rebuilding on HubSpot CMS with a Hybrid Theme Strategy
digitalJ2 rapidly assumed ownership of the MedAdvisor websites and immediately conducted a comprehensive audit to identify technical and strategic gaps. Our team rebuilt both sites using HubSpot’s Content Hub and our proprietary hybrid theme strategy, blending drag-and-drop flexibility with custom modules for advanced functionality.
Key elements of the solution included:
- Ground-up rebuild of both U.S. and Australian sites using HubSpot CMS.
- Custom-coded modules for branded experiences paired with editable templates for marketing agility.
- Rapid turnaround: Complete redesign and deployment in just 4 to 6 weeks.
- Empowered content management, enabling the MedAdvisor team to easily create and manage pages without developer intervention.
Resulting Impact:
The new websites delivered immediate and lasting value to MedAdvisor Solutions:
- Strengthened global digital presence, aligning with the innovation expected of a publicly traded health tech company.
- Enhanced user experience and mobile responsiveness, elevating engagement across markets.
- Greater operational efficiency, with marketing now able to self-manage content updates and launches.
- Reduced internal pressure, thanks to faster execution, reliable performance, and a responsive support partner.
Ongoing, digitalJ2 continues to support MedAdvisor with a dedicated website maintenance retainer, which includes:
- Proactive performance monitoring and updates.
- Fast-turnaround development for new pages and feature requests.
- Strategic enhancements aligned with evolving business needs.
- Support and maintain integrations with the Australian Stock Exchange to ensure investors stay informed about the latest public releases and updates from MedAdvisor.
Key Takeaways
This project is a testament to digitalJ2’s agility and deep HubSpot expertise. In a high-pressure situation, we not only delivered under tight timelines – we also positioned MedAdvisor Solutions for long-term success with a modern, flexible, and scalable web platform. Our partnership continues to thrive as their digital needs evolve.
Is Your Website Project Off Track?
If your current agency isn’t delivering, or your HubSpot website isn’t performing the way it should, you don’t have to start over alone.
We specialize in stepping into complex situations, stabilizing projects, and rebuilding scalable, high-performing websites on HubSpot.
Let’s talk about how we can get your digital presence back on track.
