Building Your Revenue StatementTM for Growth

Marketing and sales alignment represent one of the biggest opportunities for improving revenue performance today. One tool that can be used to assess, plan and optimize revenue is having a standard Revenue Statement to help bridge the gap between marketing and sales.

Overview

This eBook was written for C-Level executives, and marketing and sales professionals looking for new ways to improve revenue performance. In this eBook, you will learn:

  • What the accounting department can teach marketing and sales teams about revenue management, 
  • Common breakdowns when assessing, planning and optimizing revenue, 
  • How to assess, plan and optimize a Revenue Funnel for profitable growth, and 
  • How to build a Revenue Statement for profitable revenue growth across all your Revenue Funnels.

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