SALES ENABLEMENT

Sales enablement is providing the sales teams with the information, content, and tools to sell more effectively. The foundation of sales enablement is to provide sales teams with what they need to successfully engage the buyer throughout the buyer’s journey.

Create Sales Enablement Roadmap for Growth

Optimizing Your Sales Processes

Optimizing your sales processes starts with aligning marketing and sales teams. When these teams are operating as a unified unit, the full revenue funnel from marketing to sales can be optimized. This begins with creating unified marketing and sales goals, agreeing on target markets and ideal customers, co-developing the buyer’s journey and content to nurture prospects into customers, defining qualified leads and routing rules, and have marketing and sales work together to continuously streamline the process and grow revenue.

Full-Funnel Content

Today, a large portion of the buyer’s journey is occurring online. Therefore, it is vital that marketing and sales work together on defining and creating the content necessary throughout the entire buyer’s journey. This ensures that when leads are handed off to sales from marketing, sales team in-sync with the dialog started by marketing.

Increasing Productivity with Technology

Ten years ago, sales ad was a very manual process. However, this is not the modern seller’s reality. Many processes that used to be entirely manual can be automated for the salesperson, enabling them to sell better and faster.

Full-Funnel Reporting

Integrated marketing and sales reporting across the entire revenue funnel is vital. With this extended reporting in place, marketing know what marketing activities are producing sales results, and sales is vastly more productive working on qualified leads that close into business.

What Our Customers Have to Say

Don’t just take our word for it, see what our customers have to say.

“digitalJ2’s most significant selling point is that they care about our growth just as much as their own growth and they know by being a trusted partner to us, it will help ignite their own business.” Constantino Lannes

President, SENNEBOGEN LLC

Ready to Transform Your Current Marketing & Sales Teams?

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