Sales enablement provides the sales teams with the information, content, and tools to sell more effectively. The foundation of sales enablement is to provide sales teams with what they need to successfully engage the buyer throughout the buyer’s journey.
Create a Sales Enablement Roadmap for Growth
Optimizing Your Sales Processes
Optimizing your sales processes starts with aligning your marketing and sales teams. When these teams are operating as a unit, the full revenue funnel from marketing to sales can be optimized. This begins with creating unified marketing and sales goals, agreeing on target markets and ideal customers, and co-developing the buyer’s journey and content to nurture prospects into customers. We then define qualified leads and routing rules, and have marketing and sales work together to continuously streamline the process and grow revenue.
Today, a large portion of the buyer’s journey is occurring online. Therefore, it is vital that marketing and sales work together to define and create the content necessary throughout the entire buyer’s journey. This ensures that the sales team is in sync with the dialogue started by the marketing team when leads are handed off to sales from marketing..
Increasing Productivity with Technology
Ten years ago, creating a sales ad was a manual process. However, this isn’t the modern seller’s reality. Many processes that used to be entirely manual can now be automated for the salesperson, enabling them to sell better and faster.
Integrated marketing and sales reporting across the entire revenue funnel is vital. With this extended reporting in place, the marketing team knows what marketing activities are producing sales results, and the sales team is more productive by working on qualified leads that close into business.
What Our Customers Have to Say
Don’t just take our word for it. See what our customers have to say.
“digitalJ2’s most significant selling point is that they care about our growth just as much as their own growth. They know by being a trusted partner to us, it will help ignite their own business.”