It’s a well-known fact that the cost of retaining an existing customer is far less than acquiring a new one. It can cost up to 5-25X more to acquire a new customer than to retain an existing one.
Create Customer Retention Roadmap for Growth
A solid customer retention roadmap should have five things: know your customers, design the buyer’s journey to create happy customers, make it easy to buy, invest in customer success, and activate happy customers into brand ambassadors.
Know Your Customers
Make It Easy to Buy
Make it easy for your customers to answer their questions and solve problems. As early as possible, start surveying your customer base to understand how likely they are to recommend your product to a friend. Use this feedback to streamline the customer experience throughout the entire buyer’s journey and reduce friction.
“Customer retention is about creating happy customers and earning the privilege of getting rewarded with repeat purchases. Repeat purchases extend customer lifetime value, which in turn makes every new customer more valuable as well.
What Our Customers Have to Say
Don’t just take our word for it, see what our customers have to say.
“As our eCommerce business matured, I quickly realized we needed to do a much better job marketing to our existing customers. I hired digitalJ2 and HubSpot and they crushed it! Over a 9-month period, existing customers sales grew 68%.”Cliff Morgan
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