Marketing and Sales Alignment is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue goal, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth.

Create Alignment for Scaleable Growth

Our marketing and sales experts collaborate with your marketing and sales teams to identify and document shared business goals to establish an actionable definition of your ideal buyer. Using this foundation, we will develop the technical processes and content strategy necessary to close leads into customers through marketing and sales alignment.

Align Your Teams

To grow, marketing and sales teams need to work together with a shared vision and ideal customer profiles. Marketing needs things from sales, and sales needs things from marketing. Marketing and sales alignment brings them together with established processes and simplified handoffs.


Document Your Processes

Lead handoff processes between marketing and sales need to be defined to ensure your marketing investments are generating a return. Communication processes and channels need to be outlined so both departments can work together.

Align Your Platforms

Data between marketing and sales should flow together without any data integrity issues for accurate, full-funnel revenue visuals. Leaders need this data to set up their organizations for scalable growth.

Organizations with strong marketing and sales alignment achieve 20% revenue growth on average annually. By contrast, companies with poor alignment saw revenues decline by 4%.

Marketing & Sales Alignment Audit

We will do an in-depth review of your existing marketing and sales funnel activities––including lead collection and qualification, marketing automation processes, reporting, and marketing-to-sales handoffs.

Policies & Process Map

Based on the information we collect in the audit, we will begin to collaborate with your team to construct a marketing and sales alignment plan––including ideal customer profile definitions, a lead qualification matrix, lifecycle stage definitions, and handoff processes.

Implementation of Alignment

Once the implementation plan is approved, we will begin its execution. At the end of this process, your HubSpot portal will be configured to support your marketing efforts and enable you to grow more effectively through marketing and sales alignment.

What Our Customers Have to Say

Don’t just take our word for it, see what our customers have to say.

“digitalJ2’s most significant selling point is that they care about our growth just as much as their own growth and they know by being a trusted partner to us, it will help ignite their own business.”

Constantino Lannes


Ready to Transform Your Current Marketing & Sales Teams?

Request your free marketing & sales alignment assessment and get started today.